Active & Adventure

Active & Adventure

2. Active & Adventure Trips

According to Virtuoso, the #2 trend for 2017 is active and adventure travel. These experiences include things like “an African safari, swimming with whale sharks in Mexico or Australia, or hiking the Swiss Alps”
 Active & Adventure
Customer demographics for adventure travel lean in the direction of ladies (53% to 47%), especially in Africa (57%). North and South America are the top adventure destinations for customers. There is a rising interest among clients for a more customized experience and a falling interest in hard adventure.
For 2017, adventure activities such as safaris, hiking and cycling are expected to be the stand out choices.

 

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