2. Active & Adventure Trips
According to Virtuoso, the #2 trend for 2017 is active and adventure travel. These experiences include things like “an African safari, swimming with whale sharks in Mexico or Australia, or hiking the Swiss Alps”
Customer demographics for adventure travel lean in the direction of ladies (53% to 47%), especially in Africa (57%). North and South America are the top adventure destinations for customers. There is a rising interest among clients for a more customized experience and a falling interest in hard adventure.
For 2017, adventure activities such as safaris, hiking and cycling are expected to be the stand out choices.