It shouldn’t be surprising that tourists in 2017 are looking for ways to document their travels. Given the brilliance of modern mobile phone cameras, it’s only natural that more and more travelers are using their devices to capture these notable moments.
Tour operators and activity providers can benefit from tapping into this trend, as it will add to their marketing efforts. It’s the perfect social media marketing tool as it helps to build up user-generated content.
On a recent trip to Antelope Canyon in Arizona, I signed up for a guided tour that knew the value this trend could bring to their customers. While we passed through the iconic canyon, light streaming in at various portions, the tour guide offered us several opportunities to stop and take photos.
Everyone set out to take photos, most of them on mobile phones. The guide even offered to help those who didn’t have much photography experience. When asked, he explained that he had taken a course in nature photography so he could help lead a better tour of the canyon.
This point is even highlighted on their website and it helps to drive in tourists that might not have felt confident enough to take these photos otherwise. It builds an additional layer for an already stunning nature tour.
Look for areas within your tour that would make similar memories for your customers. But remember, many of the travelers want to see both iconic and unique photo prompts. Look for opportunities to capture both.