When it comes to travel it always comes down to food at some point, doesn’t it? Food tourism has become an emerging trend among travelers everywhere and tourism experts have taken notice.
According to Skift UK Editor Patrick Whyte at TouRRoir 2016, food experiences are not limited to simply dining out. It includes cooking courses, farm tours and the classic food markets, which make up about 95% of these experiences.
These experiences are closely tied to the culture of the location. Many travelers consider it to be one of the best ways to get to know the story of the place they’re traveling to and it works as a valuable resource for tourism companies.
Operators who are providing a food experience can benefit by ensuring it connects products with people and the traditions of a destination. With this in mind, every stage of the customer journey can be actively reinforced.