3. Female Solo Travel
Today, 80% of travel decisions are made by women. Whether married, single or divorced, women are leading the way and the travel industry is taking notice. Today’s female travelers are bold, independent and looking to explore new and raw experiences. They have their own say of where to take a vacation, how to get there, and many are choosing to go solo.
In 2014, 72% of American women took a solo adventure. That number is only set to increase in the next few years, as more and more women are taking trips designed to their needs. And it doesn’t look like you would expect. Women aren’t looking for the gender stereotypes that are often marketed to them. Forget the 5-star hotel and spa days, they want real adventure.
Tour companies simply can’t ignore this market. It makes up a massive portion of potential clientele, especially when it comes to Millennials and Baby Boomers. Tour and activity providers will most benefit from ensuring safety for solo female travelers, but there are a few more vital tips that our own Nicole Kow wrote about in our Trends Report 2017.