Female Solo Travel

Female Solo Travel

3. Female Solo Travel

Today, 80% of travel decisions are made by women. Whether married, single or divorced, women are leading the way and the travel industry is taking notice. Today’s female travelers are bold, independent and looking to explore new and raw experiences. They have their own say of where to take a vacation, how to get there, and many are choosing to go solo.
Female Solo Travel

In 2014, 72% of American women took a solo adventure. That number is only set to increase in the next few years, as more and more women are taking trips designed to their needs. And it doesn’t look like you would expect. Women aren’t looking for the gender stereotypes that are often marketed to them. Forget the 5-star hotel and spa days, they want real adventure.
Tour companies simply can’t ignore this market. It makes up a massive portion of potential clientele, especially when it comes to Millennials and Baby Boomers. Tour and activity providers will most benefit from ensuring safety for solo female travelers, but there are a few more vital tips that our own Nicole Kow wrote about in our Trends Report 2017.

 

Active & Adventure

Active & Adventure

2. Active & Adventure Trips

According to Virtuoso, the #2 trend for 2017 is active and adventure travel. These experiences include things like “an African safari, swimming with whale sharks in Mexico or Australia, or hiking the Swiss Alps”
 Active & Adventure
Customer demographics for adventure travel lean in the direction of ladies (53% to 47%), especially in Africa (57%). North and South America are the top adventure destinations for customers. There is a rising interest among clients for a more customized experience and a falling interest in hard adventure.
For 2017, adventure activities such as safaris, hiking and cycling are expected to be the stand out choices.

 

Millennials

Millennials

1. Millennials

Millennials are officially the largest generation in history, beating out Baby Boomers. As the youngest generation with disposable income, they have secured their status as leaders in travel and tourism.
Millennials
They also lead in decision making. They are helping to decide what the major trends and tastes of the new year will be and are not shy about getting exactly what they want, how they want it. When planning travel, Millennials are used to having their options conveniently available to them. They want to be able to research and book their trips and tours online.
s the largest generation to date, this is a vital portion of your clientele base. They will also be the largest market in travel in the next several years.